Board member Beth Yates, Director of Human Resources at KeyBank headquarters in Cleveland, brought her team of marketing specialist to the Boys Hope Girls Hope campus to introduce our high school and middle school scholars to the art of “personal branding”. As our scholars prepare for summer job searches, internships and college applications, Yates stressed how important it is to sell your uniqueness as well as your strengths when applying for employment or enrollment into a program. According to the KeyBank team it all starts with how you present yourself when asking for the job. To understand how important your first impression is Yates and her team asked the scholars to participate in an activity called “dress for success”. A bucket of “professional clothing” was brought to the meeting for the scholars to use for mock job interviews for various jobs and situations. Through the laughter and fun there was definitely a new appreciation for cultivating a “professional” appearance when searching for a job.
The branding day included valuable information about building a strong resume even if there is no previous job experience. Yates underscored the importance of maintaining a good grade point average and staying committed to an extracurricular activity or hobby. She said that this is a big part of your personal “brand” and employers or schools like to see that the ability to follow through or commit.
By the end of the day all the scholars had strategies for developing their own professional portfolio which include writing a “stand-out” resume, dressing for an interview as well as writing thank you notes to prospective employers.
Special thanks to Beth Yates, Christie Borgia, Donna Burrer, Peg Glover, Athena Ungar, and Erin Cunningham of Key Bank for helping send Boys Hope Girls Hope Scholars well on their way to landing that awesome summer job!
If you are aware of summer jobs or internships opportunities appropriate for teenagers, please contact program director, Tim Grady, at email@example.com.